cowgirl media motto:

“Over the years I've discovered that there's more to being a cowgirl than punching cows, or winning rodeo trophies, or galloping off into a movie sunset with Roy. Cowgirl is an attitude, really. A pioneer spirit, a special American brand of courage. The cowgirl faces life head on, lives by her own lights, and makes no excuses. Cowgirls take stands. They speak up. They defend the things they hold dear. A cowgirl might be a rancher, or a barrel racer, or a bull rider, or an actress. But she's just as likely to be a checker at the local Winn Dixie, a full-time mother, a banker, an attorney, an astronaut.”

—Dale Evans, quoted in The Cowgirl Companion

Evans (1912-2001), a single mom and successful radio/big band vocalist, got an early break singing in a John Wayne western and met on and off-screen partner Roy Rogers (her fourth husband) when his movie studio finally decided the public was ready for a Cowgirl co-star; with horses Buttermilk (hers) and Trigger (his), Evans and Rogers became Western icons of the 1950s and their “Happy Trails to You” TV theme song (which Evans wrote) became part of the popular lexicon.